Baum Cycles website
2011
Copywriting, Web Design, Art Direction
A new site for boutique Australian frame builder, Baum Cycles.
- Baum Cycles
- With an average bicycle commission costing well into five-figure ranges, comparison with most other cycling brands had become irrelevant. The redesign of Baum's website (baumcycles.com) sought to position the company in a peer group of hand-crafted luxury goods.As a long time friend (nee customer) of the business, I was called upon to propose the shape, structure, look and feel of the new site. I art directed the photography, designed the site, wrote all the copy and prepared all of the images that appear on the final site.Time on site since launch has increased from two to six minutes, and the improved image has helped open doors and frame opportunities that would have been unavailable with a lesser public face.
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