Lonely Planet iPhone City Guides
2011
iPhone app, User Interface Design, Graphic Design
The iPhone City Guides are Lonely Planet's flagship iOS products, providing travellers with offline mapping with GPS awareness alongside a famously down-to-earth knack for helping travellers discover the heart of a destination.
- Lonely Planet City Guides for iPhone
- City Guides II for iPhone was built around three simple scenarios:
- I know where I am, but don't know what I should do.
"What's cool in SoHo?" - I know what I want to do, but don't know where it is.
"Where's the best restaurant in this city?" - I just need to know where I am on a map.
"Yep, on a map. But I can't afford data roaming."
The technical and business requirements were more complicated. The app structure needed to be flexible enough to suit the content that could be curated from Lonely Planet's database of information. Because each city has it's own guide, the project called for the design system to organise city information. Further to that was the requirement that the app be able to be cheaply repackaged as a white label B2B product, and the challenge we set ourselves to brand the app without giving up precious UI space to an ever-present logo.I worked on everything here from the application flows to the final development slicing and icons.Available in the AppStore if you want to play with the final result. - I know where I am, but don't know what I should do.
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